Jozef Zilberman
In 2014, I uploaded my first piece online.
I had no direction, no roadmap, and no one guiding me. Everything I know today, I learned on my own through trial, error, and persistence.
In 2019, I launched my first streetwear brand. It gained traction in my city but never expanded beyond it.
Instead of stopping, that experience pushed me deeper into understanding design, art, and fashion at their core.
From that point, I became obsessed with learning. I refined my skills, sharpened my thinking, and built my identity not just as a designer, but as a creator with intent.
My approach is simple:
We don't live forever. Create something that will.
I'm not interested in creating things just to look good or go viral.
I focus on meaning. On building work that carries a message and creates real value.
Today, I run Creux Studio, a creative studio where I develop concepts, visual languages, and brand direction for companies, with a particular focus on fashion.
At the same time, I am building Creux Mannequins, a fashion brand based on the mannequin figure as a representation of identity and the search for purpose.
The Mannequins were created in 2021.
I set out to design a character that was completely empty. A figure with no predefined meaning, no identity, no purpose. Something hollow, where meaning is not given, but built over time.
I use the mannequins as a medium to express my ideas. In the same way a fashion designer communicates through garments, I use these figures to shape both the concept and the clothing itself.
They are not just visual elements. They are tools for communication.
I do not see a difference between humans and mannequins.
When people have no role or direction, they become like display figures left in storage, waiting for someone to assign them meaning.
Life becomes clearer and more powerful when there is purpose.
Creux Mannequins, launching this year, is built on this idea.
The name comes from the French word creux, meaning hollow or empty.
Hollow mannequins.